
STEP 1
FIGURE OUT YOUR APPROACH


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Think about what you are going to say.
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Think about how you are going to approach them.
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Ask for photo
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Be friendly
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Ask them questions
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Be loud with your voice
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Stay on them

STEP 2
RECORD IT
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Keep the frame wide
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Keep everyone in the shot
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Stay nearby

STEP 3
PUSH IT OUT
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First: Write a Press Release: Headline, Lead, Quote, Facts, Links where necessary
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Then: Hit social media immediately: Twitter, Facebook, Instagram, TikTok, Whatever else
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Remember to Tag: Media, Friendly local influencers, National influencers, Think both political and cultural
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Stick around to boost: Retweet your coverage and take interviews.
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Note on Interviews: Vett all requests, Stay on message, More than one language if you can do it, Keep pumping the interviews, repackaging them, and sharing them out
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Get support: One person can interview; others can handle other things.
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Accessibility: If you can add captions or provide a transcript do it upfront. If not, add languages, captions, and other accessibility dynamics in real-time as you can.

STEP 4
VIRAL OR NOT, BE PROUD
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Even if it doesn't go viral, It was still worth it
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You pressured your rep
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They need to know they will be challenged
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You did your duty. Be proud!